Case Study Analysis - Facebook Faces Up Essay Example | Topics and Well Written Essays - 750 words

Case Study Analysis - Facebook Faces Up - Essay Example With 200 million users, Facebook has no other way but up as it will naturally grow in number over time and eventually affect our lives because of the impact it brings (Mezrich, 2009). With the vast number of applications available at Facebook, it is no wonder that it is the current number one networking site. It is an amalgamation of all the good things that the now generation is hoping to see and simultaneously utilize. It has photo sharing, video sharing and wall posting among other things. Connectivity has never been easier, in it there’s almost no need for any messaging software as you can easily see who among your friends are online and automatically chat with them. An inbox is also at the users’ disposal which functions pretty much like an email. Friends can also be tagged in personally posted photos where it will instantly be included in their photo list. Perhaps one of its groundbreaking applications that have gained tremendous popularity is the advent of social networking games within the site that are quite addicting. Pet Society, Mafia Wars, Farmville, Farmtown, RestaurantVille and YoVille are just some of these. Here, members can take part in interactive and Role Playing Games that mostly involves having interface with other members of your community. These applications are very helpful in how Facebook is viewed as a marketing goldmine and how this now billion-dollar business is continually growing by the second. The fact that it has grown as more than a niche for college students and recent college graduates post a problem for the website as it may turn to the alienation of its target market. This is a common problem as the company grows. And since it is a web-based social networking tool, the possibility of something to come forward and attract its market is tantamount. The current traffic can be attributed to 11.5 million 35 years old and above visitors and the 150, 000 daily new